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From selling raw materials to making a brand Pu'er Man Laojiang Coffee wants to make a hit in the international market

From selling raw materials to making a brand Pu'er Man Laojiang Coffee wants to make a hit in the international market

Latitude 22 degrees north is the golden zone for growing coffee in the world, and Pu'er is no exception. Up to now, there are nearly 400 coffee enterprises in Pu'er, but not many enterprises carry out intensive processing. Yunnan Pu'er Manlaojiang Agricultural Development Co., Ltd. (hereinafter referred to as Manlaojiang Company), which is rooted in the land of Pu'er, has also seen the prospect of refined and deeply processed coffee, and now their goal is to make coffee from.

2015-06-09
Coffee Culture around the World Coffee Culture in the United States

Coffee Culture around the World Coffee Culture in the United States

The United States is a young and dynamic country, any form of culture in this country, like itself, is unrestrained, unstereotyped and spontaneous, and the coffee culture of the United States is no exception. Americans drink coffee casually, without scruples, without European sentiment, without Arab fastidiousness, and drink freely, comfortably, selfishly and detached. America

2015-03-05
This company has never produced a product of its own, but it can turn other people's products into gold.

This company has never produced a product of its own, but it can turn other people's products into gold.

On 2016 CES, many traditional home appliance companies have won awards. But their success depends largely on the support of a company that has never produced its own products. The company that can turn stone into gold is called Ella Wulian, an enterprise-class IoT cloud platform service provider based in Silicon Valley, covering the United States, Europe, China and Japan. And I said,

2016-01-11
Dongguan Nestle Coffee Factory Exhaust Gas Disturbing People

Dongguan Nestle Coffee Factory Exhaust Gas Disturbing People

In Dongguan Nancheng Nestle factory near many residents complain: Don't think coffee smells fragrant, smell for a long time that is a kind of suffering! Nestle factories generally concentrate on emissions before 10 a.m. and after 7 p.m.

2014-05-29
Illy Coffee latest Brand Coffee Culture introduction illy Coffee Company's latest introduction

Illy Coffee latest Brand Coffee Culture introduction illy Coffee Company's latest introduction

Illy Coffee Co., Ltd. uses the unique flavor of 100% selected Arabica Arabica coffee beans, which are sold in individual packages to hotels, restaurants, homes and offices. Illy coffee is the number one brand used in restaurants, restaurants and bars in Italy, with a 7.5 per cent market share, while home use accounts for 30.3 per cent of the market. Every single day,

2015-12-25
Why can't Chinese tea companies compete with Starbucks, which sells coffee?

Why can't Chinese tea companies compete with Starbucks, which sells coffee?

When it comes to selling coffee, you can immediately think of a long list of names: Starbucks, Nestle Coffee, Maxwell, but when it comes to selling tea, I'm afraid not many people can name a few tea merchants. Chinese tea is famous all over the world, but the Chinese tea industry is always unknown. There is an empty market of hundreds of billions of dollars, but it is difficult for Chinese tea enterprises to go abroad and to the world, not to mention that it is difficult to land in the main board market.

2015-11-20
Introduction of boutique coffee culture the latest introduction of Hougu Coffee Company

Introduction of boutique coffee culture the latest introduction of Hougu Coffee Company

Hougu Coffee is the first local coffee brand in China. in addition, there are no other large-scale brands in China. Relying on the huge domestic consumer market and development potential, Hougu Coffee has good market development conditions. Hougu Coffee has a profound Chinese cultural heritage, absorbing the cultural traditions of Taoism and Confucianism. The meaning of Hougu comes from the moral Sutra, and the latter represents the king as the queen.

2015-12-08
Late at night, the company of coffee

Late at night, the company of coffee

When people like me are free, they have a lot of time. When they are busy, they always have the idea that they have no time and have no mood. They really want to stop and relax and listen to music. But sometimes, this wish also feels extravagant. Most of the time, they can only adjust themselves slowly, regardless of physical exhaustion or mental exhaustion. Picture: 1.jpg is busy stealing

2014-08-21
Ways to reduce staff mobility in cafes

Ways to reduce staff mobility in cafes

The mobility of people in the coffee industry is too great! Some restaurant owners often blame the low quality of domestic baristas and the poor domestic coffee environment so that their salaries are low. Salary is not the only reason that affects the flow of people! As a leader, you should know how to employ people. in today's world, the competition of enterprises is, in the final analysis, the competition of talents. Talents are the life of an enterprise, and famous enterprises abroad

2016-06-20
Brazilian boutique coffee Brazilian coffee latest news Brazilian coffee company

Brazilian boutique coffee Brazilian coffee latest news Brazilian coffee company

Brazilian coffee has always been loved and respected by many coffee lovers. The flavor of Brazilian coffee has been developed since its production, and it has been given more unique flavor by the renewal of successive dynasties and the development of the times. Brazilian coffee generally refers to coffee produced in Brazil. There are many kinds of Brazilian coffee, most of which are unwashed and sun-dried, according to the name of the state of origin.

2015-11-21
How Starbucks Coffee is transformed into a

How Starbucks Coffee is transformed into a "Technology Company"

June 30, 1999 was one of the most embarrassing times in his life for Howard Schultz, CEO and chairman of Starbucks. At that time, the founder excitedly announced to the outside world that the company that sells coffee drinks was becoming an Internet company that launched a portal, sold coffee and kitchen supplies online, and invested 20 million dollars in an online chat company.

2015-10-28
Starbucks'

Starbucks'"chief digital officer" digital business strategy is as important as selling coffee

Starbucks was one of the first brands to set up a chief digital officer, and for the company, digital business strategy is as important as selling coffee. By 2015, consulting firm Gartner predicts that 25 per cent of companies will have chief digital officers (Chief Digital Officer, hereinafter referred to as CDO). In fact, this is a natural development in the organizational structure of the enterprise: 70% of the respondents

2016-07-13
Starbucks CDO: digital business strategy is as important as selling coffee

Starbucks CDO: digital business strategy is as important as selling coffee

When the vision of digital strategy is defined and digital marketing, Starbucks card business, customer loyalty program and e-commerce are combined, there is a new spark between them. Starbucks was one of the first brands to set up a chief digital officer, and for the company, digital business strategy is as important as selling coffee. By 2015, consulting firm Gartner predicts that 25% of companies

2016-06-17
Ways to reduce the flow of people in cafes Coffee recruitment

Ways to reduce the flow of people in cafes Coffee recruitment

The mobility of people in the coffee industry is too great! Some restaurant owners often blame the low quality of domestic baristas and the poor domestic coffee environment so that their salaries are low. Salary is not the only reason that affects the flow of people! As a leader, you should know how to employ people. in today's world, the competition of enterprises is, in the final analysis, the competition of talents. Talents are the life of an enterprise, and famous enterprises abroad

2016-05-30
Colonial Coffee Garden, a microcosm of cosmopolitanism

Colonial Coffee Garden, a microcosm of cosmopolitanism

After the 17th century, the coffee tasted by Europeans is no longer Arabian coffee beans from the east. When cafes quickly became popular in Europe, adventurous businessmen targeted the coffee trade, figuring out the huge profits behind growing and buying and selling coffee. The overseas pioneers of the old colonial empire of the Netherlands, the East India Company and the West India Company, were the first to act, risking being sentenced.

2015-05-07
Vietnam Fine Coffee knowledge of Instant Coffee Expo

Vietnam Fine Coffee knowledge of Instant Coffee Expo

When it comes to instant coffee, we have to start with Vietnamese coffee. Robusta coffee beans, which are often used to make blends of instant coffee and high-end coffee, are almost all exported to Vietnam. At present, Vietnam has become the second largest coffee producer in the world. Vietnamese coffee is exported to more than 50 countries in the world, and the United States has become the largest customer! The most famous ones in Vietnam are Wiener and the Central Plains. What about the following?

2015-08-26
American fast food chain Burger King talks to buy Canada's largest coffee chain

American fast food chain Burger King talks to buy Canada's largest coffee chain

Burger King (Burger King Worldwide Inc.) Sunday night confirmed that the company was working with Canadian coffee and doughnut chain Tim Hortons Inc. Talks on mergers and acquisitions, once the deal will lead to the world's third largest fast food chain. This confirmed that the Wall Street Journal (The Wall Street Journal) had previously said that the two companies were in merger talks.

2016-09-06
Case Marketing: perceptual Marketing of Starbucks

Case Marketing: perceptual Marketing of Starbucks

Starbucks' perceptual marketing may tell you how to change the concept of experience economy from product economy to service economy, whether it is traditional manufacturing or emerging Internet service industry. on the other hand, the traditional service industry is being upgraded from service economy to experience economy. We once introduced "experience" in "think Tank Reading".

2015-11-04
Why can a cup of coffee sell so well?

Why can a cup of coffee sell so well?

For many young people in the United States and around the world, Starbucks is not just a cup of coffee, but a popular way of life. They lined up quietly, took a cup of coffee from a young, smiling clerk, sat on the sofa, listened to music and enjoyed a little time. Bill is the one who injected this leisurely, fast and warm coffee culture into American life. Gates

2015-07-20
World boutique Coffee Culture History Colonial Coffee Garden

World boutique Coffee Culture History Colonial Coffee Garden

After the 17th century, the coffee tasted by Europeans is no longer Arabian coffee beans from the east. When cafes quickly became popular in Europe, adventurous businessmen targeted the coffee trade, figuring out the huge profits behind growing and buying and selling coffee. The overseas pioneers of the old colonial empire of the Netherlands, the East India Company and the West India Company, were the first to act, risking being sentenced.

2014-12-08
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